Omega Facebook Pixel, Meta Ads
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Know which ads win and scale them: UTM & Order Journey on Facebook Pixel, Meta Pixel & CAPI.
Traces every order back to the ad that brought it, with UTM tracking and Order Journey. Bot and fraud filtering keeps crawlers and suspicious traffic out of your Conversion API data, so Meta optimizes on real buyers and ROAS holds. See which countries, devices and campaigns convert, and who comes back, in Audience Report. Run unlimited Meta Pixels and route each Shopify market to its own for retargeting. Feed rules keep your Facebook catalog synced for Instagram ads.
- Trace orders back to the ad with UTM tracking and Order Journey
- Filter bots and suspicious traffic before they reach your Meta Pixel
- See which countries, devices and campaigns convert, and who orders again
- Automate rules for Catalog or Facebook Feed Links and optimize attributes for ad
- Decide what counts as an event: skip free gifts and subscription renewals
- Popular with stores like yours
- Based in United States
Languages
English, Chinese (Simplified), Vietnamese, French, and Spanish
Works with
- Checkout
- Shopify Flow
- Shopify Admin
- conversion api
- dynamic product ads
- facebook catalog
- facebook channel
- facebook pixel
- instagram ads
Categories
Targeting
Campaign management
Pricing
Choose the plan that best fits your business.
FREE
Free
Features
- 1 Pixel, 1 Conversion API
- 5 orders per months
- 1 catalog feed, weekly sync
- Order report
- Advanced tracking settings
- Audience report: who buys, who returns
- 24/7 support
Shopify Basic
$20.99 / month
or $201.50/year and save 20%
+$5.99 monthly for each extra Conversions API; extra charges based on number of products for Catalogs if used
Features
- UNLIMITED pixels
- 1 Conversion API
- 3 catalog feeds, daily sync
- Order report
- Full pixel analytics
- Real-time ads report
- Advanced catalog settings
- 24/7 support
7-day free trial
Shopify Advanced
$35.99 / month
or $345.50/year and save 20%
+$5.99 monthly for each extra Conversions API; extra charges based on number of products for Catalogs if used
Features
- UNLIMITED pixels
- 1 Conversion API
- 3 catalog feeds, daily sync
- Order report
- Full pixel analytics
- Real-time ads report
- Advanced catalog settings
- 24/7 support
7-day free trial
Shopify Plus
$45.99 / month
or $441.50/year and save 20%
+$5.99 monthly for each extra Conversions API; extra charges based on number of products for Catalogs if used
Features
- UNLIMITED pixels
- 1 Conversion API
- 3 catalog feeds, daily sync
- Order report
- Full pixel analytics
- Real-time ads report
- Advanced catalog settings
- 24/7 support
7-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (989)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants say this app reliably tracks Meta ads on Shopify with accurate purchase and checkout events and high match quality, often matching Shopify ROAS exactly. Many report it fixed pixel issues like double tracking, conflicts, and managing multiple pixels. Setup is quick with no coding, and the dashboard helps monitor ads and sync catalogs. Support is frequently praised as fast, hands-on, and effective, even for complex tracking setups.
Always excuses and always ''checking'' with dev team, 1 day works, 5 doesn't. This is not reliable when you want to scale campaigns!!!
Very disappointing experience with Omega.
I used the app expecting reliable Meta Pixel and Conversion API tracking, but the tracking was inconsistent and caused more confusion than it solved. Some events were not tracked properly, while others appeared incorrectly, making it difficult to trust the data in Events Manager and Ads Manager.
For an app whose main purpose is accurate tracking, reliability should be the number one priority. I spent far too much time testing events and trying to understand whether the numbers were actually correct.
Support was not enough to make up for the problems either. When you're spending money on Meta ads, inaccurate data can directly affect your decisions and campaign optimization.
Unfortunately, based on my experience, I can't recommend Omega for businesses that depend heavily on accurate Meta tracking.
When the app works, it works ok, perfect good roas, but the next day - 0 orders, Budget spent. and NO it's not about the creatives or all that Facebook system. It's about that it's not consistent with the tracking!!! ERRORS EVRRYWHERE! When i send the customer service, they always say ignore them.
I have used one app before which unfortinetly is shut down, which costed me 40 euro a month, without any errors or whatsoever. Campaign was scaled to max.
I DON'T RECCOMEND WASTING YOUR TIME and MONEY!!!
Omega Facebook Pixel Meta Feed has been a game changer for our Facebook and Instagram ad tracking. Setup was quick and the support team was very responsive whenever we had questions. Event matching and purchase tracking are much more accurate now, which has helped our ROAS. Highly recommend for any Shopify store running Meta ads
Thank you so much for the amazing review 🙌
We’re thrilled to hear Omega Facebook Pixel Meta Feed has been a game changer for your Facebook and Instagram ad tracking. It’s great to know the quick setup, responsive support, improved event matching, and more accurate purchase tracking have helped your ROAS.
Your recommendation means a lot to us, especially for Shopify stores running Meta ads. If you ever need anything else or want to further optimize your tracking, we’re always here to help 🚀
This app solved a problem we'd been struggling with for months. Our purchase events weren't firing reliably and our ROAS reporting was all over the place. After setting up the Pixel and CAPI through Omega, the data finally matches between Shopify and Meta Ads Manager. The catalog feed sync is clean and the dashboard makes it easy to manage everything in one place. No login hassle, no coding needed. Support team is responsive and actually helpful. Five stars well deserved.
Thank you so much for this incredible and detailed review 🙌
We’re thrilled to hear Omega helped solve an issue you’d been struggling with for months. Reliable purchase events, accurate ROAS reporting, and consistent data between Shopify and Meta Ads Manager are exactly what we aim to support through Pixel and CAPI setup.
It’s also great to know the catalog feed sync, dashboard, and no‑coding setup made things easier to manage in one place.
We truly appreciate your kind words about our support team and your 5‑star rating. If you ever need anything else, we’re always here and happy to help 🚀
Support
App support provided by Omega.
Resources
Launched
January 3, 2020
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, store analytics, Online Store
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View customers
Browsing behavior
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View products
Product listings, products, collections
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Edit orders
All order history for the last 60 days
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Edit store analytics
Web pixels
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Edit Online Store
Online Store script tags, theme, Online Store page content on a path controlled by the app
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View other data
Shopify Markets settings
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