By the Numbers ‑ AI Analytics

By the Numbers ‑ AI Analytics

Pricing
Free plan available. Free trial available.
Rating
4.9 (84)

Find at-risk customers with RFM, cohorts, and LTV, then sync them to Klaviyo, Meta, and more.

Pulse, a weekly and monthly AI briefing from Copilot on sales, ads, and Klaviyo email, explains what changed, why, and recommended next steps. AI ranks what moved your sales and flags unusual movements. Ask Copilot follow-ups in plain English. RFM loyalty groups, cohort retention, and lifetime value (LTV, CLV, or CLTV) show which customers are slipping. Sync them to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads. Each paid plan has the same features and 70+ reports.

Pulse, a weekly and monthly AI briefing from Copilot on sales, ads, and Klaviyo email, explains what changed, why, and recommended next steps. AI ranks what moved your sales and flags unusual movements. Ask Copilot follow-ups in plain English. RFM loyalty groups, cohort retention, and lifetime value (LTV, CLV, or CLTV) show which customers are slipping. Sync them to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads. Each paid plan has the same features and 70+ reports. more
  • Pulse: what changed, why, and recommended next steps
  • Loyalty grid: 12 RFM cells show your best, at-risk, and dormant customers
  • Segment sync: keep audiences in Klaviyo, Meta, Google Ads, and more up to date
  • Copilot: ask about your store in plain English and get charts and tables back
  • Cohort analysis and LTV: see who orders again and what each cohort is worth

Languages

English

Works with

  • Checkout
  • Google Ads
  • Google Analytics
  • Klaviyo
  • Mailchimp
  • Meta
  • TikTok

Pricing

Choose the plan that best fits your business.

Free forever

Free

Features

  • Overview dashboard
  • Core sales reports
  • Weekly Numbers email
  • Unlimited orders
  • 2 teammate seats

Starter

$19 / month

Every paid feature, up to 100 orders a month

Features

  • Pulse weekly and monthly briefings
  • Copilot with 50 messages a month
  • 70+ reports: cohorts, LTV, RFM loyalty
  • Segment sync to Klaviyo, Meta, and more
  • P&L and ad spend reporting
  • 3 teammate seats
  • Email support

14-day free trial

Growth

$39 / month

Every paid feature, up to 500 orders a month

Features

  • Pulse weekly and monthly briefings
  • Copilot with 100 messages a month
  • 70+ reports: cohorts, LTV, RFM loyalty
  • Segment sync to Klaviyo, Meta, and more
  • P&L and ad spend reporting
  • 5 teammate seats
  • Email support

14-day free trial

Pro

$89 / month

Up to 3,000 orders a month. Advanced: $179 a month, 10,000 orders. Unlimited: $299 a month, no order limit.

Features

  • Everything in Growth
  • Copilot with 200 messages a month
  • 10 teammate seats
  • Video onboarding calls
  • Priority email and video support

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (84)

Overall rating
4.9
Counts per rating level
  • 96% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 2% of ratings are 1 stars
November 13, 2026

By the Numbers is an excellent app for understanding our store’s performance. The reports are clear, insightful, and make it easy to keep track of the metrics that matter. A valuable tool for any Shopify merchant—highly recommended!

Mondo Cattolico
Italy
About 1 year using the app
Unsupervised LLC replied November 13, 2026

Thank you so much for the wonderful review! We're really glad to hear that By the Numbers is helping you better understand your store's performance and focus on the metrics that matter. We truly appreciate your support and look forward to continuing to bring you even more valuable insights and features!

November 13, 2026

By the Numbers makes it easy to analyze our store data. The reports are clear, quick to pull up, and go well past what Shopify Analytics gives you out of the box. It has helped us understand our sales and customers a lot better. Easy to set up and worth it.

Xander Jane
Canada
Over 2 years using the app
March 24, 2026

I've been using the app for a month or so now and haven't even used a lot of the features yet. As I've been getting everything set up in the app and within the backend of Shopify, the team at BTN has been so helpful and encouraging. Cyrus is incredibly friendly, explains things well, and has great leading ideas/plans to implement that will assist with everything the company I work for needs! It's clear the values they hold for their team are strong and they value connecting with their clients.

The app itself has so much information in it, and for a brand who doesn't necessarily want to pay the prices of some of the larger apps yet but needs more data than what Shopify provides, this is definitely the best way to go with arguably a better, hands on experience. I'm so impressed with the features, and the team walks you through all of them to make sure you understand. While I don't have data to report yet on the success of using BTN, I have no doubt that the strategies the team has suggested and helping me implement will work wonders.

Mumu Apparel
United States
About 2 months using the app

Support

App support provided by Unsupervised LLC.

Developer

Unsupervised LLC

548 Market St #49691, San Francisco, CA, 94104, US

Launched

December 6, 2017

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Sensitive data, device and activity data

  • Sensitive data

    Name, email address, phone number, physical address

  • Device and activity data

    Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

View staff and contributor data:

Store owner

  • Store owner

    Name, email address, phone number, physical address

View and edit store data:

Customers, products, orders, marketing, store analytics

  • View customers

    Customer data, browsing behavior

  • View products

    Inventory, products, collections

  • View orders

    All order history

  • View marketing

    Marketing events

  • Edit store analytics

    Analytics, web pixels, reports

  • View other data

    Locations

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