Yotpo: Email Marketing & SMS

Name: Yotpo: Email Marketing & SMS
Brand: Yotpo - Email & SMS
Rating: 4.7 (2428 reviews)

Pricing: Free to install
Rating: 4.7 (2,428)
Developer: Yotpo - Email & SMS

Boost engagement and drive more revenue with targeted email marketing and SMS.

With flexible, pay-as-you-send pricing, we’re helping brands grow and scale without excessive costs. Grow your email & SMS lists with customizable forms and pop-ups. Easily identify high-value customer segments and design and send multi-channel campaigns that convert. Hit all the right moments with automated flows for Welcome, Abandoned Cart, & more. All with AI tools that help you work smarter & 24/7 support.

Capture subscribers with pop-ups, spin-to-win, QR codes, & more
Build segments using purchase behavior, on-site activity, AI predictions, & more
Easily build & launch multi-step, multi-channel email & SMS campaigns
Send automated messages for Welcome, Cart Abandonment, Low in Stock, & more
Track revenue growth, engagement, & more with 12+ advanced dashboards

Popular with stores like yours: Based in United States

Languages

English and French

Works with

Checkout
Shopify POS
Shopify Flow
Klaviyo
Privy
Recart
ReCharge
ReConvert
Yotpo

Pricing

Free

Free to install

First 1,000 emails free, SMS at $0.0182 per SMS (US). Pay only for what you send.

Features

Free 1,000 emails/month
No email plans - pay for what you send
Campaigns & Automations
Email & SMS Subscriber Tools
24/7 Support
+ more

Starter

$19 / month

Pay only for the emails you send, not for contacts. $0.0164 per SMS (US).

Features

Everything in Free, plus:
Campaign, Flow & Subscriber Analytics
A/B Testing
SMS Chat
Advanced Form Targeting
+ more

Pro

$59 / month

Pay only for the emails you send, not for contacts. $0.0156 per SMS (US).

Features

Everything in Starter, plus:
$59 Signup Bonus
Custom Short URL
Priority Support
Click to Buy
Keyword & QR Opt-in
+ more

Premium

$199 / month

Pay only for the emails you send, not for contacts. $0.0143 per SMS (US).

Features

Everything in Pro, plus:
$199 Signup Bonus
Dedicated CSM & Onboarding Specialist
Automated 2-way SMS conversations
AI Segments
+ more

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (2,428)

Overall rating

4.7

Counts per rating level

91% of ratings are 5 stars
2.2K
4% of ratings are 4 stars
104
1% of ratings are 3 stars
18
0% of ratings are 2 stars
9
4% of ratings are 1 stars
95

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants highly value this app for its comprehensive features including seamless Shopify integration, advanced automation, and AI-driven recommendations. It excels in managing abandoned carts, SMS marketing, and post-purchase flows. The user-friendly interface and exceptional customer support are frequently praised, enhancing ease of use and issue resolution. Merchants note its reliability and significant impact on customer engagement and marketing effectiveness.

March 31, 2026

Based on our experience, we do not recommend Yotpo for businesses that need reliable support in high-stakes or legal situations.

During a recent legal matter, we depended on Yotpo for documentation tied to their SMS platform. Here’s what we encountered:

A formal letter provided by Yotpo included an incorrect phone number, which their team later confirmed was a template error.
Our legal team required corrected documentation and supporting records (including metadata/logs) to meet court standards.
Despite the urgency, there was prolonged back-and-forth on what could be provided and how.
Critical records needed for admissible evidence (such as underlying logs tied to opt-in data) were not immediately delivered in a usable format for the case.
The situation escalated to the point where legal pressure increased, including motions filed in court over missing or insufficient documentation.

Our opinion:
When everything is running smoothly, platforms can seem interchangeable. But when a serious issue arises, the level of support and accountability matters most.

In our case, we did not feel adequately supported when it mattered most.

If your business relies on SMS/email platforms, make sure you fully understand what legal-grade data and support they can actually provide before committing. Team WOLFpak

WOLFpak

United States

Almost 4 years using the app

Yotpo - Email & SMS replied April 8, 2026

Hi WOLFpak,

We’re sorry to hear that this was your experience, and we appreciate you sharing your perspective.

We take situations involving legal matters very seriously and worked closely with your team and counsel to provide the requested information. This included sharing available records, clarifying how data is collected within our systems, and coordinating with your legal team on the appropriate format for documentation.

To clarify a few points for transparency:

The phone number discrepancy referenced was identified as a drafting error in a template, and we moved quickly to acknowledge and correct it.
We provided access to the underlying data available within the platform, including guidance on how to export records directly from your account.
We also confirmed our willingness to support a formal declaration to help ensure the information could be used appropriately in legal proceedings.
Legal processes can sometimes require very specific formats and validation steps that go beyond standard platform exports, and we remained engaged throughout to help bridge that gap alongside your counsel.

We understand how important responsiveness and clarity are in high-stakes situations, and we are continuously improving how we support customers in these scenarios.

We appreciate the time we worked together and remain committed to resolving the matter at hand.

— The Yotpo Team